Re: At Last America gets it!
But try telling that to America, where apparently size does matter...;)
Originally posted by GRG55
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Daimler’s Smart Car Proves Not So Clever in Size-Obsessed U.S.
Jan. 11 (Bloomberg) -- Daimler AG’s two-year effort to win over U.S. drivers with a thrifty, plastic-clad minicar is running out of steam, adding urgency to the German automaker’s effort to find a partner for the Smart brand.
The U.S. debut of the urban two-seater is foundering after a promising start in 2008, when North American sales propelled Smart to its first profit. With just one model, the “ForTwo,” U.S. sales plunged 41 percent to 14,600 cars last year, more than the 15 percent decline by Daimler’s Mercedes-Benz.
“Smart’s not a car in the traditional sense, it’s a high- style alternative to public transportation,”...
Jan. 11 (Bloomberg) -- Daimler AG’s two-year effort to win over U.S. drivers with a thrifty, plastic-clad minicar is running out of steam, adding urgency to the German automaker’s effort to find a partner for the Smart brand.
The U.S. debut of the urban two-seater is foundering after a promising start in 2008, when North American sales propelled Smart to its first profit. With just one model, the “ForTwo,” U.S. sales plunged 41 percent to 14,600 cars last year, more than the 15 percent decline by Daimler’s Mercedes-Benz.
“Smart’s not a car in the traditional sense, it’s a high- style alternative to public transportation,”...
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