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    I thought I'd write up something on WhiskyInvestDirect, the platform where people can invest in barrels of Scotch whiskey, because I had mentioned it in another thread as something I had been using to invest money in a somewhat more esoteric asset. Also, I figured it might be worthwhile to create this thread so that I can write any additional commentary or observations on this investment as new developments arise. Finally, to the person who named me as a referrer when he opened his own account with WhikeyInvestDirect: Thank you very much!

    For 2022, my investments in Scotch whiskey actually turned a healthy profit, at least on paper. A rough estimate is that the whiskey I held (purchased in previous years) and added to (purchased in 2022) increased in price by 24% and that is after storage and maintenance fees. The return would have been slightly higher (maybe 1%) had I not purchased any additional whiskey. The return far exceeded what I expected and it's certainly better than the beatings given to those invested in the S&P 500 and NASDAQ indexes; and to a lesser extend the Dow Jones Industrial Average.

    This rather nice return brings up a problem which I saw and perhaps the other iTuliper also saw. It's entirely possible that the gains seen are somewhat fictitious and were heavily driven by too much money in the system thanks to the central banks' ridiculous loose monetary policy over the past decade. It's not just that we saw 20+% gains in a year when a reasonable expectation should be in the 8% - 12% range. It's also that, starting around October 2022, it became impossible to buy a somewhat larger amount of whiskey in the pre-orders of new stock. Whereas in the past I was easily able to buy 500 or more LPA of whiskey per batch, I was suddenly in a situation where I had difficulty getting even 100 LPA. Most of my orders didn't get filled because I set a minimum quantity (typically 100 LPA for me) for the order to execute. To date, as far as I can tell, there is far more money chasing limited stock of new whiskey than there is new whiskey. On the most recent pre-order, I got allocated nothing.

    A nasty bubble in whiskey is just one possibility, though. Another possibility is that inflation is truly roaring (we all know it is for food) and the price increases are not insane. One thing I've noticed this year is that there have been some bulk bids (distilleries buying whiskey from the investors) offering fairly high premiums for whiskey that isn't that old. For example, in February 2022, I ended up selling some Bunnahabhain whiskey that I had originally purchased in Q4 2020. On a nominal price basis, excluding storage and maintenance fees, I nearly doubled my money. There were some other bulk bids in which I did not participate because the returns were not nearly as exceptional (about 1.7x the price I paid two years earlier) and I am in a situation where I could not reinvest the money into new whiskey because of the problem stated above.

    It's possible that the distilleries are also seeing high inflation, don't see any near-term end to high inflation, and are looking to buy up stocks so that they can get some sort of hedge against a secular, inflationary environment. One of the bulk bids I did not sell my whiskey into was for Tormore malt whiskey from Q3 2020. The buyer was seeking to buy 100% of all whiskey on the platform: a bit over 50,000 LPA.

    In the coming year, I will attempt to continue buying whiskey in the pre-sales but am uncertain if I will be allocated anything. Also, I'll be keeping a close eye on how much liquidity the Federal Reserve actually removes from the system. If there is a liquidity crunch, we could see prices for whiskey fall by 30% or more as we saw in 2020. I also get the impression that many, if not most, of the users of WhiskyInvestDirect are British investors. It may be worthwhile to keep an eye on whether there is a liquidity crunch in the U.K. when making decisions on buying whiskey.

    As it is, it's relatively painful to keep cash on the platform when a 1-year Treasury bill yields about 4.69% and a 6-month Treasury bill yields about 4.75%.

    I'll close with the observation that investments in malt whiskey have been much more profitable for me than investments in grain whiskey. Net of fees, this should not be the case according to WhiskyInvestDirect but that is how it has played out for me so far. Being that the storage fees are based on the volume (liters) of whiskey one owns and not the price of the whiskey, grain whiskey is (so far) looking particularly bad because an investor has to pay more in fees for a given dollar amount of investment. For what it's worth, just eyeballing the price of the grain whiskey I own, I am probably averaging about an 8% - 9% rate of return net of fees. That's kind of what I expected with all whiskeys but the malt whiskeys have greatly outperformed. About 10% by volume of the whiskey I own is grain whiskey; the rest is all malt whiskey.
    Last edited by Milton Kuo; January 10, 2023, 04:46 PM.

  • #2
    Fascinating Milton, thanks.

    When talk turns to severe inflation and how an individual can cope on a personal level, wine and spirits are often mentioned as a great store of value.
    That supports your postulate that whiskey prices are responding to printed money and broad inflationary forces, much as we'd expect from gold or real estate. There will always be people willing to pay top dollar for great whiskey despite general inflation.

    Does fine whiskey behave at least partially as a specialty commodity that responds to it's own fundamental market demand forces that are specific to it, separate and apart from broad economic conditions? I'm thinking of things like raw gemstones, fine art, or fine perfumes. I know a man who made a tidy sum travelling annually to the Thai/Cambodia border, buying raw sapphires and rubies directly from small local miners and reselling them in the US.

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    • #3
      Originally posted by thriftyandboringinohio View Post
      Fascinating Milton, thanks.

      When talk turns to severe inflation and how an individual can cope on a personal level, wine and spirits are often mentioned as a great store of value.
      That supports your postulate that whiskey prices are responding to printed money and broad inflationary forces, much as we'd expect from gold or real estate. There will always be people willing to pay top dollar for great whiskey despite general inflation.
      My thought is that people will somehow make enough money to pay up for commodity-based products that must go up in price due to inflation. It doesn't have to be the good stuff; the cheap stuff will also cost more money. Barring a collapse into utter third world status (the probability of this is far more non-zero for us in the U.S. than I'd like), people will manage to find money to buy alcoholic beverages although it may be possible that poor Americans will buy American bourbon instead of imported Scotch whiskey. That's something to consider for anyone considering an investment in Scotch whiskey.

      Originally posted by thriftyandboringinohio View Post
      Does fine whiskey behave at least partially as a specialty commodity that responds to it's own fundamental market demand forces that are specific to it, separate and apart from broad economic conditions? I'm thinking of things like raw gemstones, fine art, or fine perfumes. I know a man who made a tidy sum travelling annually to the Thai/Cambodia border, buying raw sapphires and rubies directly from small local miners and reselling them in the US.
      Fine whiskey that is bottled and branded potentially has a collectibility factor, giving it a little extra oomph in potential price gains. In additional to rising in price with inflation, there is also the possibility that the price can skyrocket due to some sort of mania. For example, bottles of Yamazaki, before it became famous, were not that expensive. I don't know the price but maybe it was $100 a bottle? After it became famous by winning some sort of whiskey award, the price of a bottle shot up to $500 or $1,000. [Generally speaking, you could not find it in stores and had to get it through the secondary market.] I personally purchased a bottle of Macallan 18 year two or three years ago for $270 or so (I don't remember the exact price but it was definitely under $300). That same bottle is selling for $400 at the liquor shop today. You're not going to see that kind of price jump for more common whiskeys such as Johnnie Walker red or black label.

      Personally, I think these kinds of price spikes are due to too much money in the economy and I'm not at all convinced that the price increases are sustainable. The person who buys a bottle of Yamazaki for $1,000 might find that he can't sell it for $500 in a recession. That's just my opinion, of course, but I've read quite a few news stories of insane speculation (and insane realized profits for those who sell) in bottled whiskey. I am buying whiskey in barrels and should not experience the insane upsides or potential downsides from buying bottled whiskey.

      I've certainly seen crazy prices these past few years for things such as Nintendo game cartridges and, astonishingly, movies on VHS (yes, video cassettes with their lousy image quality). If people are willing to speculate on garbage such as NFTs, why not something physical like a VHS cassette? It's just a less insane aspect of the wild speculation that the Federal Reserve has intentionally induced over the past 13 years.

      Regarding your acquaintance who bought gemstones, that's a business that's almost always profitable if bought at the proper wholesale price and the gemstones are authentic and of good quality. They may be difficult to move in a recession but in a normal or booming economy, the profits are quite high as I understand it. However, gemstones and fine art aren't very fungible and are less liquid than more fungible things. I have no comments on perfumes because I know nothing about that business.
      Last edited by Milton Kuo; January 10, 2023, 04:45 PM.

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      • #4
        Milton, thanks so much for the thoughtful reply.

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