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    Default Six recession-proof steps to becoming a natural entrepreneur

    Six recession-proof steps to becoming a natural entrepreneur

    The economic news is the worst in at least a generation. What most people have done is cut personal spending, put off major purchases and try to pay off debts from the boom times. These are wise steps to take. But what should you be doing about your job in this economy? A recent report suggested working harder, updating your resumé and strengthening your networks. While these steps, too, are sensible, they’re steeped in “learned helplessness”—the perception that we have little or no control over a situation due to repeated failed attempts to exercise such control.

    This perception of helplessness is reinforced by our society for all sorts of reasons. Employers want their employees to be loyal and obedient; schools and universities teach us we have to find a job or career working for someone else. Government programs to “combat unemployment” generally entail giving money and tax breaks to corporations in the naive belief that this will “trickle down” to the rest of us. So, conditioned by learned helplessness, we perceive ourselves as passive consumers, passive citizens and passive employees. The key to overcoming learned helplessness is realizing that we aren’t helpless, that we have more control over our situations and destinies than we’ve been led to believe.

    Entrepreneurship need not be stressful, risky, expensive, lonely, exhausting or require great skills, ideas or self-confidence—a perception that’s reinforced by the mainstream media. Right now, when the economy is falling apart, is the best possible time to start your own enterprise, and doing so could propel you into work that’s more responsible, sustainable and joyful than what you’re doing now.

    I spent more than a quarter-century with Ernst & Young, the big accounting firm, where I discovered a small group of entrepreneurs (I call them “natural *entrepreneurs”) who had found a better way to make a living. These natural entrepreneurs were resilient and recession-proof; their businesses thrived in good times and bad. They didn’t work that hard, and the people who worked for them never wanted to leave the company, even if they were offered more money elsewhere. They were responsive to their employees and customers and responsible to the places where they did business. They were sustainable both environmentally and economically. They were non-hierarchical, drawing on the wisdom of their employees, customers and community members to make decisions. And they didn’t need to grow bigger to succeed; they were content to grow better instead.

    These natural entrepreneurs did six things differently from all the other stress-prone, boom-and-bust, struggling businesses that made up the majority of my clientele:
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    Dave Pollard Discusses Finding Joy in Work on First Take Live

    Dave Pollard, author of Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work, has a discussion with Dan Carter on First Take Live about finding joy at work by creating a job for yourself that hits your "Sweet Spot" by meeting three requirements: A job that makes use of your gifts - something you do uniquely well. A job that makes use of your passion. A job that lets your fill a need in the world that you care about.

    Last edited by Rajiv; 04-22-09 at 09:16 PM.

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